Celebrity lookalikes try out a new Alexander Wang Ricco handbag in an ad that was tagged “100% certified authentic.”
Alexander Wang tapped popular lookalikes to appear in a new campaign video for the recently launched Ricco Bag.
The video clip, which first appeared on the brand’s social media page on May 20, features Beyonce, Ariana Grande, Kylie Jenner, and Taylor Swift impersonators.
The video caption reads, “100 percent certified authentic. Ricco in stock 5.22.”
The Ricco bag is available in two different sizes: small (retail $850) and medium (retail $1,050). The Ricco takes its inspiration from the stylish Rocco bag, which first launched in 2009.
The new ads follow Wang’s much-criticized Spring 2024 campaign featuring a giant Ice Spice inflatable atop a flatbed truck being driven around New York City.
Ice Spice x Alexander Wang inflatable was spotted in NYC ? pic.twitter.com/spbEEOvZUE
— Complex (@Complex) April 7, 2024
“As an artist, I’m always challenging myself on how I can contribute to culture in a way that drives things forward,” Ice Spice said in March.
Like rapper Cardi B, Ice Spice was born and raised in the Bronx to a Dominican mother.
