Kendrick Lamar is going viral for using an eBay listing photo as the cover of his new song. The photo shows a pair of black, gently used Air Force 1 sneakers on sale for $70.
Apparently, Kendrick liked the photo so much that he used it as the cover for his new song “Time to Watch the Party Die.”
Kendrick Lamar used a random eBay listing as the cover of his new song ?? pic.twitter.com/k6Hp1G3KpX
— NFR Podcast (@nfr_podcast) September 12, 2024
The song dropped on Wednesday, and many believe it’s another Drake diss track.
“Time to Watch the Party Die” is Kendrick’s first new song since “Not Like Us.”
READ ALSO: Bloggers Drag Kendrick Lamar’s ‘Not Like Us’ Music Video
“Not Like Us” became Kendrick’s biggest hit. It debuted at No. 1 on Billboard Hot 100 in May. It also topped Billboard’s Hot Rap Songs list.
Kendrick made headlines last week when he announced he will be performing during halftime at the Super Bowl in New Orleans in February 2025.
His announcement sparked outrage among fans who say New Orleans native Lil Wayne should have been considered over a West Coast rapper who is not well-known outside of hip-hop circles.
Lil Wayne is crossover mega superstar who is known around the world.
Many rappers, including New Orleans natives Master P and Juvenile, questioned the NFL and Jay Z’s role in booking Kendrick to perform.
But Kendrick is unbothered by the outrage.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” he said.
Most people don’t remember the last time Kendrick performed at the Super Bowl in 2022. His halftime performance in 2025 will be his first solo Super Bowl gig.
Kendrick Lamar – “Time to Watch the Party Die”
SR rating: 2/5 roses
