McDonald’s is offering a $5 value meal to lure back customers who are turned off by the high price of menu items.
Fast food used to be the best economical option for families on the go. But today, customers struggle to feed their families.
Back in the day, a McDonald’s value meal, including a burger, drink and small fries cost $1.99. Now a Quarter Pounder® with Cheese Meal costs $16.
People who can still afford to eat at McDonald’s complain that the burger meat is thinner than the pickles.
Is this a new round of shrinkflation, or has McDonald’s always been this bad?
I don’t remember the Big Mac “meat” patties being thinner than the pickle …
Time to start calling it a “little mac.”
? … ??? pic.twitter.com/J2nirEyjtu
— Wall Street Silver (@WallStreetSilv) May 13, 2024
The fast food giant blames the economy for the high prices on its menus. But customers don’t want to hear excuses. The fast food restaurant has taken a hit of its profits — which is bad news for shareholders.
McDonald’s corporate is in talks with franchise owners to offer a new $5 budget meal after seeing a substantial decrease in customers dining in at its restaurants.
According to CBS News, McDonald’s is considering offering a $5 value meal to help drive consumers back.
If franchise owners agree, the meal would include a choice of either a McChicken, a McDouble, or 4-piece chicken nuggets, as well as small fries and a drink.
“It’s imperative that we continue to keep affordability at the forefront for our customers,” McDonald’s CEO Chris Kempczinski said at the April 30 earnings call.
But will it be enough to drive customers back into the restaurants?
Customers have taken to social media to complain about the soaring prices of fast food.
Mcdonalds need to understand we didnt go there for the quality we went there for the price, if we had to pay premium for a burger we’d go to five guys cause atleast they drown you in fries
— Trybat (@Trybat1) May 13, 2024
back when lettuce and tomatoes were actually lettuce and tomatoes
— The Sean Mitchell (@TheSeanMitchell) May 12, 2024
I bet McDonald’s tasted so good when it was first created…
— Shred (@Shreddick0) May 12, 2024