Rihanna’s fans say she is wrong for not featuring any 4C hair models in her new Fenty Hair commercial.
4C hair is the most common type among people of African descent.
In the new Fenty Hair commercial, a white model slathers a Fenty Hair product on her tresses. Other mixed race and Asian models are featured. But there is not one model with 4C hair.
Rihanna really promoting this hair care line with fried wigs and no real hair shots ????? that white lady slabbing the shit onto her head is taking me out.
— The Marathon Continues ?? (@JazzyRogue) June 5, 2024
Rihanna announced her Fenty Hair launch set for June 13.
The new ad features a collage of Rihanna’s most popular hairstyles over the years.
Well, I mean that is true. Rihanna ain’t never had hair, so if she coming out with shampoo and conditioner I don’t trust it to grow mine. I think she’s coming out with a wig line though.
— Jasmine (@___Bonafide) June 5, 2024
“Hair has always been very personal to me,” the beauty maven says in the video. “It’s an outlet of self-expression and creativity. I feel like it’s also been markers of my evolution and growth over the years – both as an artist and a person.”
my hair has always been a huge part of my career and personal evolution, and #fentyhair was created to keep up with our hair and lifestyle- while constantly strengthening and repairing our hair with each use ??
I can’t wait for y’all to experience this!! hit the ? to sign up &… pic.twitter.com/TC30Hvcyma
— Rihanna (@rihanna) June 5, 2024
Rihanna goes on to say she wanted to launch a line of products that were easy to use and included repair in every step.
Rihanna said her hair care products are designed to strengthen and repair all hair types — except 4C hair, apparently.
Rihanna getting ready to shoot that Fenty Hair ad: pic.twitter.com/Dkgb97Y7IG
— issa rae’s favorite reporter. (@TheGreatIsNate) June 4, 2024
Beyoncé and Rihanna cutting up over their hair care line:#cecred #fentyhair #pride2024 pic.twitter.com/aHCqVn2c3c
— Myron (@myronXAVR) June 5, 2024