Rihanna promotes new hair care line – while wearing a wig

Rihanna introduced her new Fenty hair care line on Tuesday, June 4. She posted videos promoting her new products for healthy hair. But fans quickly pointed out RiRi is wearing a blonde pixie wig in the adverts.

In one post, Rihanna wrote:

“a new family is moving in! #fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

a new family is moving in! #fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a… pic.twitter.com/2xQ8vd80YQ

— Rihanna (@rihanna) June 4, 2024

One RhymeswithSnitch user wrote: “That wig and color do not look cute. Y’all will still run back to Ching Ching and them at the corner store.”

A Twitter/X user wrote: “Rihanna rocking the new fenty hair blonde bad built wig.”

Rihanna rocking the new fenty hair blonde bad built wig pic.twitter.com/nKTCkRZMnx

— Eli (@elisgroove) June 4, 2024

There’s nothing wrong with wearing wigs – especially if you’re a busy mom on the go.

But why promote products for healthy hair while wearing a wig?

Didn’t Rihanna learn anything from Beyonce?

A lot of people criticize beyonce hair care line by saying things like « she always wears wig ». But when it’s Rihanna, I don’t see this type of critics. Some of you guys are so hypocrite and just show how much you hate beyonce for no reason.

— A.?Tejada (@alex_lilio) June 4, 2024